Northline
A logistics platform rebuilt from the ground up — replacing a decade of technical debt with a system built to scale.
Challenge
Dispatchers relied on spreadsheets and phone calls to track thousands of daily shipments. Every new client meant another workaround.
Discovery
We shadowed dispatch teams across three regional hubs to understand where the real bottlenecks were — not where the org chart assumed they were.
Strategy
Design one system that scales from a single dispatcher to a full regional hub, without adding complexity for the smaller teams.
Process
Design
A single map-first view replaced six disconnected tools. Every shipment, driver, and exception visible in one place — built for a 4K dispatch wall as easily as a phone.
Results
Gallery
"The best sign a system works: dispatchers stopped asking for the old spreadsheets within a week."